AJITH SAMUEL – PR Director
In a career spanning over 20 years in the PR industry, Ajith Samuel has worked with some of the leading PR agencies in the country, including Good Relations, Ketchum Sampark, and brand-comm, to a name a few. He has handled a diverse set of clients across education, FMCG, hospitality, technology, e-commerce, IT healthcare and lifestyle verticals where he has been closely involved in conceptualising, developing and implementing corporate communication plans to help clients achieve their PR and communication goals.
A snapshot of his portfolio reveals clients including all brands under the Future Group, Cycle Brand Agarbathi, Zuri Hotels, Livspace, Edutor, School Guru, Applift, Little, TTK Prestige and Tyco Electronics.
Ajith’s cross-functional experience in Public Relations and his strong interpersonal skills have helped him create successful media campaigns built on effective key messages. His clear focus on constantly gathering media intelligence has helped him play a crucial role in softening negative impact stories in crisis situations. He is a hands-on professional who is actively sought after by his team for his mentoring abilities and his insights on achieving an effective media mix to facilitate impacting campaigns for clients. Several team members who have worked with him over the years have successfully moved on to senior corporate communication positions in leading companies while a few others have turned entrepreneurs.