Latha Anand combines her experience in journalism and public relations to put together an effective Planning role at AIM HIGH CONSULTING, as Senior PR Consultant. As a stringer-correspondent for leading newspapers and magazines such as The Economic Times, The Hindu and The Week, Latha has over 200 published features on topics ranging from business and marketing to travel, architecture and even crime. Having catered to a wide audience through credible media, Latha steers the team towards understanding media and to identify suitable media opportunities at AIM HIGH CONSULTING.

Through her stint with Public Relations with India’s leading public relations agencies, Latha has developed skills to identify specific target audiences and the means to communicate to them. Some of the skills she brings to the table include developing relevant content, designing and executing clear and concise communication exercises and providing feedback on media perception.
Having managed large national accounts such as Volvo, TNT, MindTree and Oracle, Latha has built effective crisis
communication and media training modules for spokespeople, and managed international media relations as well. Her
experience also includes clients in consumer and media space such as Essilor, WorldSpace, MTV, UTV and Ten Sports.